Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which the advertisers pay their ad-host only when their ad is actually clicked (your ad can be displayed but if no one clicks it then you don’t ‘get charged). With search engines, advertisers will typically bid on keyword phrases relevant to their target market and their ads will be displayed alongside searches or content pages relevant to the keywords. Read the rest of this article