Often abbreviated as SEO, search engine optimisation can dramatically increase the success of your website. A website without visitors is like a shop without customers.
Using best business practices you can drive targeted traffic to your website, ensuring your online business receives maximum exposure.
Search Engine Optimisation or SEO is a process by which internal and external aspects of a web site are adjusted to gain high search engine placements on keyword and key-phrase searches.
The majority of web traffic is driven by the major commercial search engines: Google, Yahoo and MSN.
High placements lead to sites receiving an increase in traffic. With up to 80% of users abandoning their search if the first 3 pages don't provide an answer to their question - high search engine placements are essential!
Search Engine Optimisation can be broken down into two basic categories:
On-Site SEO On-Site SEO includes specific actions taken on your web pages to increase your search engine position.
Off-Site SEO Off-Site SEO refers to search engine optimisation techniques that are not performed on your own website or page, and are therefore termed off-site.
On-site SEO solutions make sure your web pages get filed and indexed correctly by the search engines. By ensuring that this is done well you are laying the foundation for future success in your search engine rankings. A well optimised page should present the following qualities:
The most important part of website optimisation actually takes place off the page, with Google and the other major search engines largely determining the importance of sites based on links from external websites.
Due to the relative ease with which on-page factors can be manipulated search engines now place more weight on so called off-page factors.
Now more than ever where you rank in the search engine result pages is based on relevance and authority. Authority isn't established solely through what's on your web pages. It is derived from a combination of many factors including inbound links, outbound links and how many websites with authority you are affiliated with.
SEO is probably the most cost effective marketing tool available to any business, and offers excellent return on investment.
High search engine placements ensures your website receives a steady stream of targeted visitors, which in turn leads to an increase in business enquiries & sales. The coveted top spots in the search results are highly sought after, an effective SEO strategy is the only way to stay one step ahead of your online competitors.