Jan
08

Google Local Business Listings… How to rank highly

What is a Google Local Business
Listing?

Google Business Listings is basically Google’s version of the yellow pages. These listings appear on the top left hand side of Google search results, typically when a user types a service followed by place or city name. The image below shows the search results for the search phrase “dry cleaners york”. The search results page lists Local Business results at the top of the page alongside a map with a link and telephone number beside up to ten listings. Below that the regular search results are displayed. Read the rest of this article

Nov
23

Effective tips for marketing your website

Marketing Your WebsiteYou might have a fantastic website, but if customers don’t know about it, or where to find it, visitors and sales are likely to be very slow. To dramatically increase your chances of success it’s vital that you put some effort into marketing your business website, especially in an ever increasing competitive online market. Read the rest of this article

Sep
26

How to write good website content for SEO

Content is king on the Web, and in order to attract more visitors to your site (and more importantly keep them), you’re website is going to need to be rich in quality, resourceful web content. Basically, that means you’re going to have to make your writing not only compelling, but searchable. Read the rest of this article

Aug
03

Top 10 SEO tips

There are a huge number of SEO tips knocking about on the internet. Knowing which ones to focus your attention on can be a daunting prospect. Hopefully these ten useful tips will help you identify the most important areas. Read the rest of this article

Jun
18

What is PPC (Pay Per Click) Advertising?

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which the advertisers pay their ad-host only when their ad is actually clicked (your ad can be displayed but if no one clicks it then you don’t ‘get charged). With search engines, advertisers will typically bid on keyword phrases relevant to their target market and their ads will be displayed alongside searches or content pages relevant to the keywords. Read the rest of this article

May
28

Choosing the right keywords for SEO

The first step in an SEO campaign is choosing which keywords to target.

What is a keyword?

When a user performs a search in a search engine such as Google. The word or phrase they type in can be defined as a ‘keyword’ or a  ‘keyword search phrase’. When the user submits their search phrase into the search engine it will return a list of websites that are all directly related to the keywords the user typed in. Read the rest of this article

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