What is a Google Local Business Listing?

Google Business Listings is basically Google’s version of the yellow pages. These listings appear on the top left hand side of Google search results typically when a user types a service followed by place or city name. The image below shows the search results for the search phrase “dry cleaners york”. The search results page lists Local Business results at the top of the page alongside a map with a link and telephone number beside up to ten listings. Below this the organic (normal) results are displayed. The Google Local Business Listings provide a prominent platform to display your business at the top of Google page 1 results. Read the rest of this entry »

The first step in an SEO campaign is choosing which keywords to target.

What is a keyword?

When a user performs a search in a search engine such as Google. The word or phrase they type in can be defined as a ‘keyword’ or a  ‘keyword search phrase’. When the user submits their search phrase into the search engine it will return a list of websites that are all directly related to the keywords the user typed in.

The more relevant the search engine thinks the website is to the keywords searched for, the higher that website will be displayed in the results.
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“Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.”
Source: Wikipedia
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Content is king on the Web, and in order to attract more visitors to your site (and more importantly keep them), you’re website is going to need to be rich in quality, resourceful web content. Basically, that means you’re going to have to make your writing not only compelling, but searchable.
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You might have a fantastic website, but if customers don’t know about it or where to find it, visitors and sales are likely to be very slow. To dramatically increase your chances of success it’s vital that you put some effort into marketing your business website.
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There are many great SEO tips knocking about the internet. We’ve compiled a quick list of top 10 tips for optimising your website:

1. Identify Correct Keywords

   Every Internet marketing campaign should start with identifying the keywords that are searched for, and are relevant to what your website offers. You should consider keywords that your prospective clients would key into the major search engines. Read the rest of this entry »