The first step in an SEO campaign is choosing which keywords to target.

What is a keyword?

When a user performs a search in a search engine such as Google. The word or phrase they type in can be defined as a ‘keyword’ or a  ‘keyword search phrase’. When the user submits their search phrase into the search engine it will return a list of websites that are all directly related to the keywords the user typed in.

The more relevant the search engine thinks the website is to the keywords searched for, the higher that website will be displayed in the results.
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“Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.”
Source: Wikipedia
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Content is king on the Web, and in order to attract more visitors to your site (and more importantly keep them), you’re website is going to need to be rich in quality, resourceful web content. Basically, that means you’re going to have to make your writing not only compelling, but searchable.
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If you have ever searched Google regarding content management systems, chances are you have already stumbled across www.opensourceCMS.com.

“Founded in 2002, opensourceCMS.com is the pre-eminent website concerning open source content management systems. The only website in the world that provides almost 200 demos of open source content management systems.”
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You might have a fantastic website, but if customers don’t know about it or where to find it, visitors and sales are likely to be very slow. To dramatically increase your chances of success it’s vital that you put some effort into marketing your business website.
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E-commerce plays an increasingly important role in the way in which products and services are purchased.

E-commerce systems such as your website can be used to market and sell to customers, and to provide after-sales support. E-commerce can also be an important part of strengthening relationships and improving the efficiency of your dealings with suppliers and other key trading partners.
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The colours of your Web site are important because they will define the mood and emotions of your visitors as well as reflect your identity and image branding.

Colour is symbolism. We say someone who is jealous is “Green with envy”. Someone who is sad is said to be “Blue.” When we are angry, we see red.” Colors affect us psychologically. They can stimulate our appetite or suppress it. They can make us happy, excited, angry or sad.

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The Content Management System (CMS) has changed the way we manage our websites, but how do you choose the right one for your needs?

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There are many great SEO tips knocking about the internet. We’ve compiled a quick list of top 10 tips for optimising your website:

1. Identify Correct Keywords

   Every Internet marketing campaign should start with identifying the keywords that are searched for, and are relevant to what your website offers. You should consider keywords that your prospective clients would key into the major search engines. Read the rest of this entry »

“The World Wide Web Consortium (W3C), along with other groups and standards bodies, has established technologies for creating and interpreting web-based content. These technologies, which we call “web standards,” are carefully designed to deliver the greatest benefits to the greatest number of web users while ensuring the long-term viability of any document published on the web.”
— The Web Standards Project

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